It looks like Facebook is finally planning to capitalize on all that precious information that its 150 million users put on their profiles by creating one of the world’s largest market research databases.

“I had tons of people saying ‘this could be so incredible for our business’. It takes a very long time to do a focus group, and businesses often don’t have the luxury of time. I think they liked the instant responses,” stated Randi Zuckerberg, Mark’s sister and Facebook’s global markets director, regarding the possible monetization of the social networking site.

Some experts say that this move comes in the wake of a double whammy of economic troubles brought on by their failing advertising revenue and the ever-growing cost of electronic data storage